White Milano becomes an official partner of Riyadh Fashion Week for the October 2026 edition

STRONGER TOGETHER: White Milano continues to expand its presence in Saudi Arabia.

After setting up the first international showroom in the Kingdom during the recent Riyadh Fashion Week, White is now an official partner of the event, scheduled for October 2026 with the support of Saudi Arabia’s Ministry of Culture and Tourism.

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The latter will partner with White in Riyadh, supporting the invitation of buyers and fashion suppliers from around the world, with the aim of turning the city into a fashion hub and tourist destination.

On Tuesday, Brenda Bellei Bizzi, managing director of the Italian trade fair organization M.Seventy Srl, represented White Milano at the Tourise Roundtable, one of the most important events in the Gulf region.

The aim of the event was to highlight the importance of greater cooperation between Italy and Saudi Arabia through institutions and economic and cultural actors.

The Italian delegation was led by Tourism Minister Daniela Santanchè, who attended along with several Made in Italy companies, including ITA Airways, TechnoGym, Venini Spa and more.

“It is an honor to have taken part in such an important exchange between Italy and Saudi Arabia,” said Bellei Bizzi. “We shared our experiences and our vision of fashion as a pillar for the attractiveness of territories and the creation of added value for the companies operating there. Riyadh is undergoing a major transformation and our group’s contribution aims to support this evolution by establishing a permanent and functional presence to further develop the business for our client companies.”

The latest edition of White, held in Milan last September, featured Saudi Arabia’s first Fashion Commission commercial wholesale event, introducing the Saudi 100 Brands Program, 85 percent founded by women.

“White is a great platform for Saudi designers to engage with the international wholesale market. With its focus on introducing new fashion perspectives to international buyers, White is a great partner for the Saudi 100 Brands program,” Burak Cakmak, CEO of the Saudi Arabian Fashion Commission, told WWD on this occasion.

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